UX Research & Strategy

Edward Euclide (he/him)

edeuclide@gmail.com

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Bolt Technology OÜ

Staff UX Researcher

2025 - Current | Tallinn, Estonia

Leading global, multi-method research for ride-hailing; the core business vertical.

  • Led field research, demand validation, and concept evaluations for new service/demand initiatives.

  • Scaled research craft by upskilling VPs, PMs and operations teams on customer-call protocols and survey design. Mentored associate designers on a UXR Workstation program.

  • Orchestrated a fundamental shift for the ride-hailing vertical by pivoting team focus from uncontrollable operational challenges to digital service-recovery interventions; defined high-agency investment opportunities for the 2026 roadmap which address the “digital-to-service” reality gap.

I worked on things like…

Bolt Send

Airport Transfer

Identifying new demand value, evaluating and prioritizing concepts, and benchmarking service quality for Bolt’s newest delivery service.

Exploring new service model offerings like low-fare rides on high-traffic routes.

‘Little Bolt’

Compact electric cars offering higher earnings to drivers and lower fares to customers.

Microsoft

UX Researcher

2021 - 2025

Research lead for Microsoft Teams Meeting experiences.

  • Partnered with Data Science to redefine the “Meeting Join Success” OKR for Microsoft Teams. Identified flaws in existing usage data and introduced behavioral “success” buckets; prevented the removal of critical pre-join features.

  • Championed a “social/emotional jobs” framework through long-term foundational research, identifying and proposing new features which were implemented.

  • Established rapid iterative testing and evaluation (RITE) protocols and owned new UX quality processes to improve delivery across key user flows.

  • Managed a global customer-panel program, increasing stakeholder engagement and monthly sessions in the program by 50% through new recruitment strategies and user-segment expansion (e.g. small business)

I worked on things like…

Screen Sharing

Overhauled design and drastically improved screen sharing and presenter experience.

Breakout Rooms

A new service model offering low-fare ride-hailing on high-traffic routes.

Join Funnel

Compact electric cars offering higher earnings to drivers and lower fares to customers.

Scannable, tracking systems for equipment management.

  • Partnered with Data Science to redefine the “Meeting Join Success” OKR for Microsoft Teams. Identified flaws in existing usage data and introduced behavioral “success” buckets; prevented the removal of critical pre-join features.

  • Championed a “social/emotional jobs” framework through long-term foundational research, identifying and proposing new features which were implemented.

  • Established rapid iterative testing and evaluation (RITE) protocols and owned new UX quality processes to improve delivery across key user flows.

  • Managed a global customer-panel program, increasing stakeholder engagement and monthly sessions in the program by 50% through new recruitment strategies and user-segment expansion (e.g. small business)

I worked on things like…

Voice User Interfaces

Authored best practices for VUI to align across product suite.

Safety Management

Connected workflows for industrial safety managers.

RFID Equipment

3M

Senior Design Researcher

2020

Aligning teams across the Connected Safety equipment management suite of emerging tech solutions.