UX Research & Strategy

Edward Euclide (he/him)

edeuclide@gmail.com

View resume as PDF 
Bolt Technology OÜ

Staff UX Researcher

2025 - Current | Tallinn, Estonia

Global, mixed method research for ride-hailing; the core business vertical.

  • Orchestrated a fundamental shift for the ride-hailing product teams by shifting focus from “out-of-our-control” operational issues to service-recovery interventions in-app; defining high-agency investments for the 2026 roadmap.

  • Defined and integrated benchmark tracking instruments for various initiatives at the feature → product → and service levels for: Premium rides, Trust & Safety, and Bolt Send.

  • Led dual-track discovery, demand validation, and concept evaluation research for new services; used to identify opportunities and prioritize. (Contributed to doubling the GMV of a new service offering.)

  • Scaled research by creating learning plans for and upskilling partners (VPs, PMs, designers, and local operations teams) on customer-calls and survey design.

  • Built custom transcript triage plugin for Claude (adopted by the wider UXR team) to correct auto-generated transcripts, optimize it for LLM intake, and account for moderator bias.

I worked on things like…

Bolt Send

Airport Transfer

Measuring Safety

Identifying new demand value, evaluating and prioritizing concepts, and benchmarking service quality for Bolt’s newest delivery service.

Exploring new service model offerings like low-fare rides on high-traffic routes.

Creating research instruments for measuring perceived safety for riders to identify key interventions.

Microsoft

UX Researcher

2021 - 2025 | Prague, Czech Republic

Leading research for Microsoft Teams Meeting experiences high-traffic product areas: join funnel, screensharing, breakout rooms, and more.

  • Partnered with Data Science to redefine the “Meeting Join Success” OKR for Microsoft Teams. Identified flaws in existing success/failure coding and introduced behavioral buckets (e.g. <30s meeting exit = failure) improving long-term health tracking and preventing several likely-to-fail investments.

  • Championed a “social/emotional jobs” framework through foundational research. As a result, I identified, proposed, and prioritized new features which were implemented.

  • Established rapid iterative testing and evaluation (RITE) protocols and owned new UX metrics to improve delivery quality across key user flows including A11Y.

  • Managed a global customer-panel program, increasing stakeholder engagement and monthly sessions in the program by 50% through new recruitment strategies and user-segment expansion (e.g. small business)

I worked on things like…

Screen Sharing

Overhauled design and drastically improved screen sharing and presenter experience.

Breakout Rooms

A new service model offering low-fare ride-hailing on high-traffic routes.

Join Funnel

Compact electric cars offering higher earnings to drivers and lower fares to customers.

Scannable, tracking systems for equipment management.

  • Authored voice-UI design guidelines for exploratory IoT/SaaS safety platform and facilitated cross-functional alignment workshops for a multi-product industrial suite.

  • Transitioned team to remote research during the COVID-19 pandemic e.g., developed remote-moderation protocols and participant coordination.

I worked on things like…

Voice User Interfaces

Authored best practices for VUI to align across product suite.

Safety Management

Connected workflows for industrial safety managers.

RFID Equipment

3M

Senior Design Researcher

2020 | St. Paul, MN, USA

Research and alignment across a suite of emerging tech solutions for connected industrial safety equipment & management.

  • Published an internal research database to eliminate insight silos.

  • Integrated research into high-level annual and semester planning aiming to turn research into a strategic partner.

I worked on things like…

Homepage

A full research and re-design of main e-commerce website and homepage for all of Thomson Reuters products/services.

Content Strategy

Identified and prioritized content needs on homepage and product display pages and beyond… ensuring customers had high confidence and ease of use.

Free Trials

Identified and created workflow solutions improving the purchase funnel by over 20% by optimizing the free trial and online demo UX.

Thomson Reuters

Lead Researcher

2019 | Eagan, MN, USA

Overhauling the tr.com e-commerce and marketing experience; homepage, navigation, site structure, and content strategy.

  • Defined enterprise-wide design/communication strategy for employee tools. A strategy with longevity; it was referenced for several years after my departure.

  • Conducted ride-along contextual inquiries, ethnographic observations, discovery activities and surveys across the USA markets to identify and map the employee pain points/opportunities for specific tooling initiatives and a large-scale future vision aiming to combine over 10 digital tools into a single platform.

  • Steered executive leadership away from a flawed strategy by providing evidence that prioritized employee realities over headquarters' assumptions.

I worked on things like…

Sales Workflows

Uncovering inefficiencies in tooling and sales associate workflows to optimize quality of life for employees and increase sales output.

Geek Squad Repairs

Built journey and process maps of Geek Squad in-home repair process in order to optimize a fragmented multi-tool workflow into a unified digital tooling strategy.

Employee Comms

Prioritized an enterprise-wide communication strategy to ensure in-store employees read and value the comms from corporate; creating adoption for a non-mandatory app on their personal devices. 

Best Buy

Researcher & Strategist

2018 | Richfield, MN, USA

Employee experience and in-store tooling research & strategy; warehouse, sales, Geek Squad.

Education & Training

Choice Modeling: Conjoint & MaxDiff to Prioritize Customer Needs

2026, Quant UX Association

AI for UX Research

2025, Maven with Caitlin Sullivan (top-rated Maven course)

UX for XR, VR, AR Certificate

2020, NYU Tandon School of Engineering

UX Research & Design Certificate

2018, Prime Digital Academy

Theatre & Interactive Arts, Bachelor of Arts

2014, University of Minnesota - Twin Cities

Awards

Microsoft Patent | Project lead

(2025) I assembled and lead a team of designers, engineers and PMs to develop a new, accessibility focused Teams Meeting functionality which was originally a pet-project of mine: sensory timers. We were selected to present our original concept to leadership and later filed for and were awarded a patent.

View patent

Microsoft Teams Culture Award

(2023) “Edward goes above and beyond into the perspectives, needs, and challenges of our customers; ensuring that their voices are not only heard but also integrated into the design solutions. He actively collaborates with various teams, breaking down silos and fostering a culture of customer-centricity through the organization.”

Community

Presenter

Microsoft UXR Days (2023) | “Maximizing introductions for rapport: lessons from the field of education for turning your first 5 minutes into trust”

Presenter & Workshop Facilitator

World Usability Day at Univ. of MN

  • (2018) “Emerging Experiences: UX Research Best Practices for VR”

  • (2019) “Your first day or work in 2035: Imagining the future of UXR with forum theatre practice”

Mentor & Guest Speaker

Prime Digital Academy (2018-2021)

Skills

Strategy & Influence

  • Leadership + cross-functional alignment

  • Stakeholder management

  • Road-mapping + prioritization

  • Training non-researchers

Methods & Frameworks

  • Choice modeling e.g. MaxDiff + Conjoint

  • Service blueprinting

  • Jobs-to-be-done

  • UX quality metrics

  • Feature prioritization

  • Mixed-methods

  • Ethnography

  • Usability + RITE

  • Discovery & foundational research

  • Focus groups

  • Survey design

  • Interviews

  • Contextual inquiry

  • Concept value testing

  • Unmoderated testing

  • Intercept surveys

  • Customer panel programming

  • Prototyping

  • A/B testing

Emerging Tech (AI & Automation)

  • AI-Moderation (e.g. ListenLabs, Outset, VoicePanel)

  • AI Analytics (e.g. Julius, Claude + Databricks/SQL)

  • Protocol Creation and Documentation for Data Quality Control within Research Workflows

  • Synthesis Support (e.g. Breyta, Reduct)

  • Automated ReOps

Tools

  • Qualtrics

  • QuestionPro

  • Typeform

  • UserTesting

  • UserInterviews

  • Figma

  • Optimal Workshop

  • LLMs (Claude, Gemini, ChatGPT)