Flight Site UX
User Interview | Interactive Prototype | Usability Testing
a more contained flight-booking experience
Over six-weeks I took this website project from creative-conception up to its first prototype testings. The goal was to create an online flight-booking experience for users coordinating travel with a companion. The website simulates natural narrowing-down processes for booking and assists users with companion coordination all the way through payment.
I went right to the user on this, beginning with 1-on-1 interviewing in a directed storytelling format. I synthesized these interviews into a user-goal which served as our guide throughout the process. After exploring industry standards, I began deliberating site content and functionality.
Idea / Plan
I started with paper and pen. I made paper prototypes to test concepts. After these proof-of-concept sketches, I created a series of low-fidelity wireframes. I then broke-out to designing the total user-flow. After more dialogue and feedback I revised these wireframes to better contain the user-info gathering process.
Using AxureRP I created an interactive prototype of our main innovation, the dynamic-panel questionnaire for user-info gathering. After more feedback, I filled out the design with more pages and a finished booking process. I then designed and conducted a series of in-person user tests with this prototype in mind. I synthesized that research into a report for my client.